What is Stone Island?
Founded in 1982 in the small town of Ravarino, located in the Italian province of Modena, Stone Island is one of the most iconic brands in men’s fashion today. Straddling the worlds of sportswear, streetwear, workwear, military, and luxury as seamlessly as perhaps no other brand, Stone Island prides itself in its breadth of usability and cultural relevance. This is a result of the brand’s philosophy of diligent research and boundless experimentation, which continuously break barriers in the realms of textiles and fashion.
What kind of products is Stone Island known for?
• Responsible for many legendary products and technologies
• “Ice Jackets”, which change their color in reaction to different temperatures
• “Reflective Jackets”, which refract light in the dark
• Many more innovations throughout the years
• One of the most advanced R&D departments in the industry
• Stone Island is responsible for countless new fibers, fabrics & production methods
• Many coating and dyeing techniques, unique to the company
A brief history of Stone Island
The dedication to the study of textile materials is built on the example of founder Massimo Osti, who started the company after changing an existing truck tarpaulin material through heavy stone washing to the point of it becoming an entirely new fabric. Seven different jackets were made out of the fabric, which he called “Tela Stella” and inspired him to launch an entirely new brand instead of selling them under his
already existing brand C.P. Company. With the addition of the iconic “Badge” on the left arm, showing a wind rose and channeling the insignia of a military captain, Stone Island was born – a brand named after the most recurring words in the novels of Joseph Conrad.
What is Stone Island’s cultural impact?
Over the years, the Italian brand has found an audience in many different subcultures around the world. The Paninari, an 80s youth movement in Italy, exhibited their styles in the streets of Milan, while the 90s Britpop scene was equally inspired by the unique clothes. Later on, UK football fans adopted Stone Island as part of their Terrace Culture, and today streetwear enthusiasts worldwide connect with the brand. Stone Island will undoubtedly continue to uphold its integrity well into the future under the direction of Carlo Rivetti, who joined the company early on in 1983 and shares founder Osti’s dedication for relentless experimentation and innovation.
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