Founded in Tokyo in 2006, Suicoke is a brand that is almost synonymous with high-end technical sandals. While Suicoke has become the premier sandal imprint for fashion aficionados, little is known about the founders. To put the focus on the product and quality, the group of creative members responsible for the label have chosen to remain anonymous. It gives them the freedom to challenge norms and experiment in a fresh and independent way. Also, the name Suicoke has no inherent meaning, other than it sounds good, which again steers attention to the product. There is no grand story to hide behind, no pretentious philosophy to use as a marketing tool. Just a product developed almost to perfection, that loudly and clearly speaks for itself. Not many brands in fashion can rely on product alone, which is a testament to the quality and design of the Japanese label. Luxury-level materials, ergonomic shapes, functional designs and custom Vibram footbeds elevate Suicoke to the highest ranks of the footwear industry. And perhaps the biggest difference between Suicoke and most sandal brands is style. The contemporary designs and aesthetics have earned them an unprecedented reputation in the fashion world, resulting in numerous collaborations with the likes of Stussy, Palm Angels, Nepenthes or Sasquatchfabrix., among others. It is the modern-day version of “word of mouth”, when an entire industry represents your product and swears by it.