What is Yume Yume?
Yume Yume is an Amsterdam-based footwear brand founded in 2018 by Eva Korsten and Dave Hendriks. The label is heavily influenced by traditional Japanese sandals and offers a new, modern take on the cultural staple as well as other futuristic silhouettes. Designed for all creatives in the world, “Yume Yume is for dream builders, people who dare to imagine”, with the word yume itself meaning “dream” in Japanese. The label believes that everyone is a creative in their own unique way, constructing their own surroundings, rather than simply inhabiting them.
What kind of products does Yume Yume make?
• Footwear, with a special focus on different sandal variations, like slides or flip-flops
• Unique designs merging artistry and fashion
• Inspired by traditional Japanese silhouettes, like the Geta sandals
• Further influenced by contemporary art, technology, nature and architecture
• Luxurious materials, comfortable, and environmentally conscious
• High-quality production and attention to detail
What are Yume Yume’s inspirations?
Yume Yume is a brand that wears its heart on its sleeve. The Amsterdam-based brand has many sources of inspiration, which it makes no secret of. While the main inspiration is traditional Japanese sandal silhouettes like the Geta sandals, other influences like art, technology, nature and architecture also find their way into the final designs led by creative director Eva Korsten. Each silhouette tells its own story through the design, like the Tyre slides, which are inspired by the shape of a folded bicycle tire, or the easy-to-slip-in Truck slides, which serve as an homage to the clogs truckers wear on the road.
What is Yume Yume’s take on sustainability?
Yume Yume makes sustainability one of its core values. Most of their materials used are environmentally friendly, from vegan leathers and recycled nylon to biodegradable packaging. The brand is not only inspired by nature, but also makes an effort to protect it. Future-forward designs allow for the products to be worn and styled well beyond the average lifespan of similar footwear on the market. Furthering this ethical approach, Yume Yume only offers their collections in limited quantities, in order to prevent over-production.
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