Collection: i-d 6 Products

about the i-d Magazine:

Table of Contents:



What is i-d?

i-d is a style magazine founded in 1980. It is widely considered to be one of the all-time most influential publications that cover topics related to fashion, music, art, and contemporary culture. The title and accompanying logo represent a wink and a smile, basically inventing emoticons, proving the lighthearted and innovative nature of i-d. Each cover sees a model or celebrity winking or covering their right eye in numerous interpretations of the logo.


What kind of contents are in i-d magazine?

• topics related to fashion and style, from high-end designers to underground movements
• i-d also covers music, ranging from interviews to photoshoots with artists and more
• stories dedicated to street style and youth culture
• pieces on artists, photographers and more
• contents, covering established, contemporary and upcoming creatives
• innovative photography, typography and design

i-d magazine no. 368

A brief history of i-D magazine

Founded by Terry Jones, former art director for British Vogue, the first issue of i-D was published as a hand-stapled fanzine and was distributed from the trunk of a Cadillac. Today it is one of the leading glossies in the fashion world, selling on newsstands around the globe. Over the years, many famous photographers started their careers at the publication, Wolfgang Tillmans, Mario Testino, Terry Richardson, Nick Knight and Juergen Teller being some of them.

In a move to expand their reach into the digital world, i-D joined the VICE MEDIA family in 2012. It has since created a leading video content platform, presenting audiences with a wide spectrum of interviews, documentaries and more.


What is i-D’s cultural impact?

The impact i-D has had on creative culture is unparalleled. As one of the first magazines of its kind, the longevity and continued success are proof that i-D is highly adaptive, being able to re-imagine itself constantly in harmony with the contemporary zeitgeist. The introductions of street style, up-and-coming photographers, and experimental typography to a wider mainstream audience, have collectively influenced the direction of the entire fashion industry at large, backing up the magazine’s motto of originate – don’t imitate.


Where to buy i-D in Hamburg?

If you're searching for a place to buy the newest collections of the brand i-D in Hamburg, then we've got some great news for you: come and visit us at our local store at the Virchowstraße 2 (Hamburg - Germany). Pick, try & buy your favourite i-D pieces directly in store!