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a.plus is a fully immersive retail and online shopping experience based in hamburg, germany. we offer a carefully curated selection of brands from around the world with an emphasis on high quality and exclusivity. our timeless approach to fashion, art and music moves the zeitgeist forward, reimagining what contemporary means. the progressive brands we represent share our mindset of bridging the gap between high fashion and streetwear, creating an environment void of definition and judgement.

Reflecting this philosophy, our retail store, nestled on the virchowstraße 2 in the altona district, provides an escape into a different universe. the full ceiling of light panels and the minimalistic design, coupled with exceptional customer service, create a calm and inviting atmosphere. the entirely white space comes equipped with mesmerizing infinity coves and reverts the full attention back to the products. as a continuation of our retail space, our online store offers an equally sophisticated shopping experience that comes complete with our seamless, monochromatic and product-focused design language.

Further extending their function, our online store and instagram account act as a creative journal and source of inspiration for like-minded people around the globe. exclusive editorials and original content create an entire world around and within the community, pushing the boundaries in retail storytelling. a.plus begins and ends with clarity. clarity in the sense of a sharply focused vision. but also, clarity in the sense of a transparent, shapeless entity like water.forging the path to the future, a.plus brings you the souvenirs of tomorrow. today.